Wednesday, June 15, 2011

BOOK TOUR Branded by Tim Sinclair

About Branded:
The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God.

What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.

Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective. 

My Review:
I have to admit I was a bit skeptical as I started reading this book. In one of the first couple of chapters, Tim sites a "discussion" he has with his wife over the terminology of "branded" and "marketing." I have to say I side with his wife. But after he continues to explain his standpoint, I agree with what he is saying. Too many Christians want to put up signs declaring their faith, but never back up the claim with a life lived for God. 

The author doesn't give a pat-answer solution to the problem. He makes many statements to help the Christian make a decision about he/she will live life. It isn't a book to read lightly or quickly, unless the reader has no plans to make changes in how life is lived.

About the Tim Sinclair:
Tim Sinclair is a radio personality on one of the top Christian morning shows in the country, Mornings with Tim and Pam. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald's, Word Records, Moody Press, and the country's most-listened to Christian nonprofit radio station KSBJ/Houston. Tim has written for CCM Magazine and the Huntsville Times. For more about Tim, please visit his website,
  This book was given to me by LitFuse in exchange for my review. The Blog Tour schedule can be found at this link

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